Video marketing roots
10+ years of production experience across TV commercials, social content, brand storytelling, and performance creative. Started as a cinematographer and grew into producing, directing, and full campaign management.
About
You work with Jon, not a junior team
Formulation Labs is led by Jon Taffe. 10+ years across video marketing, growth leadership, and systems building. Clients work directly with him on everything.
Background
Where this comes from
Jon started in video production (cinematography, directing, producing, editing) and built a video marketing company serving nearly 50 clients across industries. That led to marketing leadership at one of the largest law firms in the country, where he rebuilt their entire marketing operation from the inside.
Marketing leadership
Ran marketing for a top national law firm, not just ads but CRM, web development, attribution, vendor management, and data-driven content strategy that pushed well beyond ordinary legal marketing and drove measurable growth.
Growth consulting
Clients started hiring Jon not just for creative, but for their entire growth system. That turned into fractional CMO and VP-level roles across marketing, sales, and growth, building complete digital presence, software, and attribution systems.
AI and software
Early AI adopter since 2022. Now works with software engineers and AI-assisted development to build custom platforms at a pace and quality level that wasn't possible before, bringing enterprise-grade systems within reach for growing businesses.
What you get
One person who does all of it
Most firms split strategy and execution across teams. Jon does both, from the initial diagnosis to the final build. That means fewer handoffs, faster decisions, and someone who actually understands the entire system.
Strategy + implementation
Not just a plan. The actual build. Websites, CRM, reporting, automation, AI workflows, and custom software.
Video + creative production
Professional video marketing rooted in 10+ years of production experience. Brand, performance, social. Produced in-house, not outsourced to strangers.
Systems thinking
Every piece connects to the bigger picture. Marketing, sales, operations, and reporting are treated as one system, not separate departments.
AI-assisted development
Custom software built with AI assistance and senior human oversight. Enterprise-quality systems without the enterprise timeline or budget.
How it works
Built for speed and clarity
Direct access
You work with Jon directly on diagnosis, design, implementation, and ongoing decisions. No account managers or junior handoffs.
Structured visibility
Every engagement has roadmaps, scorecards, findings, and approvals. You see everything, not just a weekly status email.
Selective by design
Capacity is intentionally limited. Fewer clients means better work, faster decisions, and more direct involvement.
Your own command center
The goal is a single place where you can see all your data, insights, and tools. A complete operating layer built for how your business actually runs.
Fit
Who this is for
The best fit is a business with real demand where the systems underneath aren't keeping up with growth.
Good fit
- Revenue is real but systems aren't keeping up
- Sales, ops, or marketing has manual bottlenecks
- You want someone senior, not a junior team
Not for us
- Looking for the cheapest option
- Need content production at volume
- One-off project with no system behind it
Next step
See whether the fit is real
If the business has real demand and the systems underneath aren't keeping up, apply to start the conversation.
Apply