Selected work
Software, marketing, SEO, data, and security work that Formulation Labs designed, built, and runs. Each project is shown by what it does and the scale it operates at, with client names withheld for confidentiality.
ApplyWhat we do
Websites, landing pages, tracking, and attribution infrastructure.
Multi-location vehicle rental operator
We built a fast customer website that always shows correct, live inventory by pulling it straight from the booking platform, with no separate copy of the data to fall out of date.
B2B SaaS (rental management platform)
We built the website that sells a software product, including the calculators that let a buyer plug in their own numbers and see what they would save.
Multi-location operator and a marketplace
We run the paid ads across a business's many locations, and every month we audit them hard to find exactly what is wasting money and what to fix.
A 95,000-page marketplace and a multi-location site
We dig into very large websites and find the specific technical reasons they are not ranking, then hand over a clear, ordered plan to fix them.
CRM structure, lead routing, response automation, and follow-up workflows.
Multi-location vehicle rental operator
We built and we run the software that takes a rental from the first click all the way to a paid booking, for a company with several locations.
Multi-location operator and a marketplace
We automate the slow, repetitive marketing production, like publishing SEO articles, building newsletters, and generating ad creative, so it happens fast and on schedule.
Scorecards, attribution, and decision-ready performance views.
Remote-staffing marketplace
We built one dashboard that pulls every marketing and revenue number into a single place the team can actually trust to make decisions from.
Multi-location vehicle rental operator
We built one screen that shows every booking and every dollar across all five of the operator's locations, instead of logging into five separate systems.
Automation, AI workflows, internal tools, and custom software.
Formulation Labs (internal)
We run our own company on a platform we built ourselves, which is the clearest proof that we build the kind of software we describe.
Multi-location operator, growth team
We built the tooling that lets an AI assistant safely run a company's advertising, email, and analytics across all of its platforms, instead of a person logging into each one by hand.
Formulation Labs (internal R&D)
We built a tool that watches the short videos you save on your phone and turns them into a searchable, summarized library you can actually use later.
A remote-staffing marketplace
When a client took over a platform built by a previous team, we audited its code and security to find exactly what was wrong before anyone built anything new on top of it.
A remote-staffing marketplace
When we took over a client's platform from the team that built it, we built a control room to do it safely: changing every password, locking down access, and checking off each step.
