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AI & automation

Marketing automation for content, email, and creative

We automate the slow, repetitive marketing production, like publishing SEO articles, building newsletters, and generating ad creative, so it happens fast and on schedule.

Automating the recurring marketing production that usually eats a team's week: publishing search-optimized articles, building newsletters, and generating ad creative.

Client
Multi-location operator and a marketplace
Engagement
Build and operate
Status
Ongoing
Discipline
Marketing automation
Stack
  • WordPress REST API
  • Schema / JSON-LD
  • Mailchimp API
  • AI video & image generation
  • Custom tooling
Context

Most marketing teams lose their week to the same recurring production: writing and publishing search content, assembling a newsletter, and producing ad creative. None of it is hard, but all of it is slow, and it is the first thing to slip when the team is busy. We built automation for each of these so the recurring output keeps moving, with a person reviewing and approving rather than doing the assembly by hand.

Constraints
01

Search content had to ship complete, with the on-page SEO and structured data already in place, not bolted on afterward.

02

Newsletters had to be assembled reliably with location-specific content and verified links, not hand-built each time.

03

Ad creative had to be produced quickly and on brand, with cost kept under control rather than running up open-ended generation bills.

04

A person had to stay in the loop to approve every publish and send, so automation never went out unchecked.

Work performed
01

Built an automated content pipeline that researches, drafts, and publishes search-optimized articles to WordPress, with the page layout and structured data generated as part of each post. It has published real articles, with more in the queue.

02

Built a custom newsletter system on a Mailchimp integration that assembles and sends location-themed, link-checked campaigns, and has sent many of them.

03

Built an AI ad-creative workflow that generates and composites video and image assets, with versioning and per-asset cost tracking.

04

Kept a person in the loop to approve every publish and send, so the automation prepares the work and a person signs off.

Outcomes

LiveSEO articles published

The content pipeline has published real search-optimized articles, with the page layout and structured data generated as part of each post.

SentNewsletter campaigns shipped

A custom newsletter system assembles location-themed, link-checked campaigns and has sent many of them, turning a slow manual task into a repeatable one.

TrackedAI creative generation

An AI workflow generates and composites ad assets with versioning and per-asset cost tracking, so creative is produced quickly without open-ended bills.