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Offer ladder

Scoped to the system.
Not sold by the hour.

Every engagement is scoped individually based on system complexity, integration depth, and the surface area of work required. The investment reflects the architecture, not a rate card.

Model

Audit fixed. Build scoped. Oversight recurring.

Entry point

Always starts with diagnosis

Sequence

Audit → Build → Oversight

Principle

You pay for system design and judgment

Engagement structure

Three phases. One system.

Each engagement builds on the last. The audit defines the build. The build creates the system. Oversight keeps it compounding. You can enter at the audit and stop anywhere, but the sequence is intentional.

01

Systems Audit

Diagnosis before prescription.

2-4 weeks
unlocks
02

Systems Build

Implementation under control.

8-16 weeks
unlocks
03

Systems Oversight

Continuous improvement, not set-and-forget.

Ongoing monthly

Common questions

On pricing, scoping, and how engagements work.

Why don't you list prices?

Because the investment depends on the system, not the service. A two-tool audit and a twelve-tool audit are fundamentally different engagements. Listing a single number would either undersell the complex work or overprice the simple work. Scoping it properly is the honest approach.

Can I skip the audit and go straight to a build?

Only if you already have diagnostic clarity: a recent audit from another firm, a detailed internal assessment, or a clear technical spec. We need to know what we're building and why before we build it. If that clarity doesn't exist yet, the audit creates it.

How does pricing compare to hiring internally?

A systems build typically costs less than a single senior hire's annual salary, but delivers infrastructure that would take an internal team 6-12 months to architect, build, and stabilize. You're paying for system design and the judgment behind it, not hours.

What if I only need one system fixed?

Scope adjusts to match. A single-system engagement is smaller, faster, and priced accordingly. The audit will identify whether the issue is truly isolated or connected to other systems, which it usually is.

Do you offer retainers without a build?

Oversight governance is designed for systems we built or deeply understand, because taking over systems we didn't architect creates accountability gaps. Ongoing marketing execution is different: it runs inside a build or oversight engagement, scoped to the channels involved. If your systems were built elsewhere, start with an audit to assess their health.

How are marketing services and video priced?

The same logic applies: scoped to the work, not sold by the hour. Marketing execution is scoped by the channels and infrastructure involved, usually inside a build or an oversight engagement. Video is scoped per project by format and volume. Both start with the apply form and end with a specific number.

What's the typical investment range?

It varies meaningfully by complexity, which is why we scope individually. After the discovery call, you'll receive a proposal with a specific number. No ranges, no ambiguity. We'd rather be precise than vague.

Next step

Apply and we scope it together.

No commitment. No sales sequence. A focused conversation about your systems and what it would take to fix them.

Apply