Performance marketing
Paid media managed and audited across markets
We run the paid ads across a business's many locations, and every month we audit them hard to find exactly what is wasting money and what to fix.
Paid search and social run across six ad accounts in five markets, with monthly forensic audits and custom tooling driving campaign, budget, and audience operations at scale.
- Google Ads API
- Meta Marketing API
- GA4
- Custom tooling
- Conversion tracking
Running ads for a business with many locations is not one account, it is many, each with its own market, budget, and seasonality, and small mistakes compound quietly across all of them. The work here is twofold: manage the day-to-day campaigns, and run a rigorous monthly audit that catches the things dashboards hide, like conversion tracking that has quietly died, budgets starving a peak-season product, or automated bidding chasing a signal that is not really there. We do both, backed by custom tooling that lets the work happen across many accounts at once.
Six ad accounts across five markets had to be managed and compared as one portfolio, not in isolation.
Performance dashboards routinely look fine while the underlying tracking is broken, so the audit had to verify the plumbing, not just read the numbers.
Budgets, bidding, and creative had to be tuned per market and per season, where a generic setting wastes money.
The work had to scale across many accounts at once, which manual clicking through separate consoles cannot do reliably.
Manage paid search and social across six ad accounts spanning five markets and a company-wide account, plus a separate marketplace engagement with its own expansion plan.
Run a forensic monthly audit that has surfaced exactly what dashboards hide: conversion tracking silently broken on several accounts, automated bidding chasing a missing signal, peak-season inventory starved of budget, and competitor-brand spend leaking money.
Built custom tooling so campaign, budget, audience, bidding, and reporting operations run programmatically across every account at once rather than by hand.
Translate each audit into a prioritized fix list, from restoring conversion tracking to reallocating budget toward the highest-return products and tightening creative and negative keywords.
Outcomes
Paid search and social run across six ad accounts spanning five markets under one manager view, managed as a single portfolio rather than separate accounts.
Every month a deep audit verifies the tracking and the economics, catching broken conversion tags and misallocated budget that dashboards present as healthy.
Custom tooling drives campaign, budget, and audience operations across every account at once, so optimization happens at the scale of the whole portfolio.